What ABA Business Owners Are Really Struggling With Right Now

Posted 2 months ago      Author: 3 Pie Squared Marketing Team

Meet Our Guest

Jennifer Helten

Mallory Stinger, BCBA

What ABA Business Owners Are Really Struggling With Right Now

Key Takeaways from the ABA Business Leaders Podcast Panel Episode

Owning and leading an ABA business comes with a unique mix of responsibility, emotional weight, and sometimes an overwhelming sense of isolation. In a recent panel episode of the ABA Business Leaders Podcast , host April Smith of 3 Pie Squared sat down with Jennifer Helten and Mallory Stinger for a candid conversation about what ABA business owners are truly navigating behind the scenes.

The Buck Stops with the Owner

One of the central themes of the discussion is the...

reality that, as an ABA business owner, ultimate responsibility rests with you. Even with a strong leadership team, the emotional load of decision-making often cannot be fully delegated. The panel explores how this pressure shows up day to day and why many owners feel isolated.

This sense of responsibility is one of the reasons so many ABA owners crave connection with peers who truly understand the role. Setting boundaries can be incredibly tough too, and even though you may have started your business with the intention of giving everyone what they want, that’s unsustainable. The balance of your team lies with you, and even though you’re doing everything you can, it can still sometimes feel like none of that is being appreciated.

Owner Guilt, Burnout, and “Everything Being a Priority”

Another recurring topic is owner guilt. Guilt about stepping back clinically, guilt about delegating, guilt about not allowing time off, and guilt about not being everywhere at once. The panel highlights how this guilt can quietly contribute to burnout and resentment if left unchecked.

The conversation also tackles a familiar trap: when everything feels urgent. As Jennifer succinctly put it, “if everything’s a priority, nothing’s a priority.” Without clarity and boundaries, teams stay busy but progress stalls.

Delegation, Time Audits, and Letting Go

Delegation is a major growth lever, but it can also be disarmingly emotional. The panel walks through:

  • How to audit where your team’s time is going
  • Why delegation often comes with a sense of loss or mourning
  • How to shift from doing the work to leading the work

These insights are especially relevant for clinical founders who built their businesses through hands-on involvement and now need to evolve their role. There will be parts of the job that you mourn, but others that you’ll celebrate after delegating. What’s important is remembering your why while continuing to grow as a business owner and leader.

Why Community Matters for ABA Owners

This episode also introduces the ABA Business Leaders Support Group , a monthly gathering launching on the third Wednesday of every month . The group is designed to give ABA owners a space for honest conversations about leadership, growth, boundaries, and the challenges that don’t always have a clear textbook answer.

There’s no cost to join, and nothing will be recorded. Just honest conversations with people in the same boat, which will hopefully leave you feeling lighter.

Episode Sponsor: SILNA

This episode is sponsored by SILNA , the leading care-readiness platform and AI-driven prior authorization management tool for ABA organizations. SILNA helps reduce administrative burden, streamline authorization workflows, and free up valuable time so teams can focus on delivering high-quality care.

👉 Learn more about SILNA here

Have a Question for Stephen and April?

Call the ABA Business Leaders Hotline: 📞 (737) 330-1432